The President of the State Committee for Tourism considers the issue of raising Armenia's awareness abroad. At the final press conference with the journalists, the Committee Chairman Zarmine Zeytuntsyan mentioned that as long as Armenians are asked abroad "Where are you from" and when they hear the answer, they wonder where it is, there are a lot of things to do. "We have an important task to raise Armenia's awareness all over the world," said Zarmine Zeytuntsyan. In this sense, she highlighted the visits of foreign journalists in the field of tourism marketing. "One of the best tools to enhance the country's awareness is the organization of journalistic visits. During a year we had journalists from 11 countries, 102 journalists were invited, about 100 articles were published, and more than 12 TV programs were prepared. It has turned out that we did not have a day during the year without a journalist in Armenia, "said the committee chairman.

Zarmine Zeytuntsian mentioned that the use of digital technologies in the sector important for succeeding. In this context, she emphasized the growth of attendance rates of the website "Armenia.travel" in Armenia. She noted that the English language website will soon be available in Russian and it is planned to have a Japanese version in the future. "With the help of special technologies, the website has 530 thousand visits from 144 countries," Zeytuntsyan said.

According to Zeituntsyan, as target countries, work has been carried out in Russia, Iran, the Gulf Arab countries, Eastern and Western European countries, where direct flights are available, Germany has been in the focus of the Committee. "Facilitation of visas has also been carried out in some of these countries. Our main policy has been to increase the number of tourists, "the official added.

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